From school dropout to serial entrepreneur


I’ve qualified as a business mentor in what I believe is the only way one truly can – by having started built and sold my own businesses, learning first-hand what does and doesn’t work.

Born into a family of self-employed business owners, I’ve been fascinated about the sales and entrepreneurial process for as long as I can remember.

Initially honing my skills in the highly competitive home improvement & motor industries, where competition is a constant pressure and closing business a daily necessity.

An early breakthrough moment, for me, came in the 1980’s when I landed an opportunity to sell Jeeps and Harley-Davidsons to the US military in Germany.

That experience inspired a lifelong passion for learning the psychology behind 'why' people buy the things they do from the people they buy them from.

"The road to success is a journey of joy, bumps in the road & the occasional road crash.

BUT for those who focus on their ultimate goal, it's an adventure that makes every experience worth it."

John F. Kettley


All through my business life 


I've invested in, built & sold a diverse range of businesses, accruing business knowledge and interests here in the UK, Ireland, Spain and the USA.

I’ve also worked for and with companies as diverse as Mercedes Benz, FedEx, Ports, Recording studios & just about every type and size of business out there.

Through these experiences I've developed a tried & tested blueprint for building a business that works regardless of your experience or the kind of business you’re in.


Success is always reverse engineered

 Proof that anyone can make it...


Two other things about me I’d like to share with you. Firstly, I spend a lot of my spare time on 2 wheels – competing on dirt bikes. It’s where I first learned how to calculate risk quickly and decisively which is a huge component in running a successful business.

The second thing is my dyslexia. It hasn’t stopped me from achieving success, in fact you could say I’m living proof that if you decide upon something at a DNA level, nothing but nothing can stop you from achieving your goal.

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How to build a Business that Creates Wealth

Whether you're thinking of starting a business, need to turn you fortunes around, or you want to dramatically increase the income you make from your business, this is the book for you...

'How to Build a business that creates wealth' shares with you the formula all truly successful entrepreneurs have used to create a high-income wealth creating business.

It's absolutely stacked full of earthy real world stories, tactical exercises and strategies, to give you absolute clarity of exactly what to do next, in your quest to create a high-income business...

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