Deal Maker TGSE Training

For Consultants & M&A Specialists

Turnaround, Growth & Scale to Exit

Building A Consultancy or an M&A Business?

But finding it a real challenge to convert your conversations into a solid deal, quickly and elegantly?

You're not alone, it's the number one challenge I hear from most people in this space...

So where is the opportunity & who is looking for specialist help?

In addition to the tens of thousands of 'baby boomer' business owners who now want to sell up and retire, there are a vast number of businesses that are stagnate and unable to breakthrough their glass ceiling of turnover and profitability. 

While these business owners are highly knowledgable of their subject, they often have little or no idea about 'how' to grow a business at scale or package their business to sell at a valuation they really want...

This situation creates the 2020's greatest business opportunity for those with the knowledge, skills and connections to help these business owners to achieve their ultimate goals i.e. to build a high income business that works without them and on to a wealth creating exit...

Most corporate M&A people, consultants and business coaches simply do not have the real world knowledge, skills and connections these business owners need and want need. 


A highly 'connected'

TGSE Specialist

(Turnaround, Growth & Scale to Exit)


If you're to succeed in building a successful M&A or consultancy business, you're going to have to develop exceptional communication, presentation and negotiation skills in order to create the rapport needed to agree 'quality business deals' that work on every level 'for both parties', and a robust 'proven formula' for turning the business into a scalable asset that is genuinely sale ready to a hungry buyer of that business...

Over 4 decades of building businesses to an exit, I've developed a proven methodology for building businesses at scale to an exit and winning the confidence of business owners  to engage and put deals together that are truly a win-win for all parties.

As an M&A focused 'Turnaround Growth & Scale to Exit specialist' you will:

  1. Attract higher value business opportunities
  2. Stand out & above anyone else a business owner might be talking too
  3. Command a significantly higher fee/earn-out matrix

If you want to take your knowledge, skills and client appeal to a whole new level,

 I invite you to join me on the next 'Deal Maker' and TGSE specialist training.



I had quite good deal flow and was building great rapport with sellers but was not able to negotiate terms to secure the business and so couldn’t understand where I was going wrong.

It wasn’t necessarily the deal structure that was the issue but more about how I was presenting the deal to the seller and my lack of understanding of exactly what the seller wants. 

John Kettley was mentoring me following the H/C course and it was through his mentorship, guidance and real life examples that I was able to better understand how to find out what the seller really wants and how to present the offer to them in a way that highly increases the chances of acceptance by pre-framing my offering and reverse engineering the outcome they want. This resulted in securing my first deal through a JV with John.


Kevin Cassidy

A fresh start...

Chances are, you've already spent a small fortune in time, energy and money gaining the knowledge of deal structures to solidify your offering, but you still haven't quite found a formula for getting deals across the line in a timely manor without multiple meetings and conversations...

I suspect this may be because you haven't spent much time learning 'how to frame your proposal' in the 'face-to-face' conversation to be able to 'agree the deal' in a timely and elegant way...

or once a deal has been agreed and done, the exact methods of how to turn a company around and structure the marketing and sales strategies to scale it fast and package the business to sell at the right price.

The methods I teach have been developed at the sharp end of the real-world business; what you will learn from me within this mentored 'workshop style' training, are the skills and strategies you need to achieve the goal of turning a company into a revenue generating high-value saleable business...





A proven business model...

After decades of building businesses to sale and mentoring business owners on how to Turnaround, Grow Scale and Exit their business, I've developed methods, tactics and strategies you simply will not find in textbooks because they've been gained from real world experiences, which of course is why they work.

Together with my team of mentors over 3 x full days of personal mentored training, we'll teach you a pragmatic proven formula that works in any SME business sector.

You'll learn

  • The right business model for 'you' personally (and Confidence gained from having absolute clarity) 
  • How to set up your digital presence correctly
  • How to elegantly qualify exactly what a business owner 'really wants'...
  • How to present a compelling 'no brainer' proposal that works for both parties
  • How to negotiate and agree the right deal quickly using the 4Q&A method

We'll then teach you

  • Our unique business turnaround & scale to exit process
  • How to use the Business Canvas to streamline a business to create greater profits
  • The Business, Financial, Marketing & Sales playbooks to tighten the model
  • Strategies that rapidly generate income fast
  • How to leverage your time via the formation of an exit focused peer group 

Following this training you also receive 5 x unique bonuses

  1. 2 x 1-2-1 personal Q&A zoom sessions to solidify your learnings and help you accelerate your business.
  2. Free access to the online 'Close More Deals' training course.
  3. 30-days free lead generation marketing
  4. A substantial discount to attend the full training again in the future (Some delegates have attended multiple times to further develop their skills & Knowledge)
  5. The opportunity to become a member and 'associate partner' of Consortiat, our global platform of Certified M&A specialists, where business owners can source a local certified TGSE specialist to help them increase the value of their business in sector specific roll-up's or via a WIBO's or WITS arrangement. (Members of Consortiat each have a personal profile landing page) 

To learn more about this opportunity please contact me direct [email protected]

To ensure all delegates receive maximum value, Limited seats available on each 3-day certification training, with this in mind I recommend that you secure your place on the next TGSS training 'today' via the booking form below.

'Finance Terms available on request'


Learn how to become a true deal maker

January 17/18/19 


April 17/18/19 


Meet Your Trainer

John Kettley is a serial entrepreneur who over 4 decades of his business life had built multiple business to an exit event, and since 2009 been mentoring and teaching people how to replicate the methods he has used to build multiple 7 figure businesses.

John is also the founder of the Sales Master’s Guild one of the only entrepreneur training organizations in the UK to have a solid focus on the psychology of success as well as the tactical business strategies that manifest a wealth creating business that works for the business owner.

An expert negotiator and deal maker John has brokered deals all around the world across multiple sectors to SME’s, multi-national corporations, and government departments, he teaches advanced tactical negotiation techniques and strategic sales strategies that result in fast growth of revenues in every type of business.

A fantastic learning experience!!

"Thank you for the quality learning experience during the Deal Maker & TGSE training.

I felt there was a fantastic balance between theory and practice, I really enjoyed the interactive element to it and gained massive value from the follow-up Q&A sessions".

Gerry Hogan

Dublin, Ireland

You can't climb Everest alone!

And this is where John is exceptional. If you want rapid success then it helps to have an accountability 'mentor'.

John has helped me redefine my own version of success and move rapidly toward building the results I desired. They say "nothing happens until a sale takes place" and if you want more sales... John can help you develop those skills. Most business challenges can be solved if you're generating sales and John is a genuine expert in helping people do just that.

Take a few minutes to see what he could do for you. You won't be disappointed.

Simon Kramer

Effective Accountants

The missing piece of the jigsaw

"Many thanks for an exceptional & hugely educational few days, the knowledge you passed to myself and our wider group has equipped us to be able to face anyone with confidence and belief in our ability to negotiate and close a deal."

"Your course is structured to fill in the gaps I had when finishing the M&A course I did this year, elevating my belief in my own ability to be successful, Thank you".

Nick Austin Hall

London, England

To Join  -

Click on the date You Want to Attend Below:

17/18/19 January 2024

24/25/26 April 2024

John knows how to get results and has helped me successfully navigate two recent negotiations, with multi-million pound F&B businesses.

Reaching win-win with a business owner can be challenging, but one of the F&B business owners was so delighted, he wanted to shake hands on the deal not once, but three times as we left having done the deal!

John is extremely generous with sharing his knowledge and always offers clear and practical advice for implementing into your own negotiations. .


Gavin Gibbons